Sound as a factor for success.

The corporate design functions through the eyes. Packaging speaks to haptic perception. Sounds influence through hearing. That is our specialty with which we emotionally embed messages in customers.

The sounds we develop are created with the philosophy, the values and the character of a company in mind. Whether B2C or B2B, our expertise lies in marketing and brand communication.

„Hearing your own brand is like learning to see.“

We make brands emotional.

AUDIO
BRANDING

We create unique sound identities, the acoustic DNA of a brand, a product, a service or an event. The audio branding is the foundation of all further sounds and the unmistakable symbol of the brand.

CORPORATE
MELODIES

Longer sounds, or loops, which capture the audio branding and are employed in brand communication. We can create melodies in many different styles. Everyone will recognize them.

CAMPAIGN
SOUNDS

Sounds for campaigns or events, which follow the audio branding but still have their own style and character. Soundalikes, a special type of campaign sounds, are composed melodies, which remind the listener of something familiar but still maintain their originality.

CORPORATE
PLAYLISTS

Multiple and varying compositions, which arise from the audio branding and display variety but nevertheless have one thing in common: they evoke the brand. Emotional, acoustic fireworks with a high binding force.

Audio is emotion.

Audiobranding Team

MARKUS
NOTHHAAS

Brands are his passion. Markus is an expert in marketing. Strategic branding and brand management are his business. He developed the symbol-transfer-methodology© which is used by our consultants to effectively convert brand attributes into sound brandings.

SANDRA
OBERMAIER

Beauty is her Business. Sandra rules communication in the beauty and lifestyle market and has an immense network. She collaborates successfully with various international brands and has obtained several awards.

REINHOLD
HOFFMANN

Sound is his life. Reinhold is the virtuoso in our sound studios. He is operating with major musicians and orchestras worldwide. As a producer he used to collaborate a lot with Ralph Siegel. As a composer he has a great reputation for musicals, film music, radio and TV spots.

MUNICH • HAMBURG • LONDON

Acoustic branding, sound logos and corporate sounds are relevant elements of a modern marketing communication. The etablishment of an auditive identity is part of the branding process – one of the specialties of sound-4-brands.

Acoustic marketing

Sound logos and sound signets make brands and firms, services and products unique. The sound quality reflects how much sound, melody or music are conveying the character and emotions of the brand. Our audio branding consultants collaborate directly with sound designers and composers to create corporate sounds, which fit with the brand message.To analyse in detail attributes and targets of the brand for the auditive branding we have developed the symbol-transfer-methodolgy©.

Application area of acoustic elements

Auditive components can be used variably in corporate and marketing communication: this can vary from customer events, press events, presentations, exhibitions, in-house exhibitions and workshops. Functional sounds, derived from audio branding, can be used as signal tones for machines, devices or software. On the multi medial level music or a melody can accentuate a product video, you tube, a video manual, an image campaign or a corporate video. Social media is focussing on corporate music more than ever and the results are a amazing for animated contents.

Sound for trade marketing

For commercial enterprises and groups the sales room, as point of sale, is the most important touch point with clients. Audiovisual elements, videos or background sounds represent and support essentially the auditive branding.

Sound is the event

Not just at product launches but as well at great events, festivities, festivals and award presentations, music makes up for the emotional element of the event. Guests and clients experience an emotional and positively linked branding, when the music is derived from the the sound logo and therefore emphasizes the auditive branding. The result is a high corporate commitment.

Audio branding for the beauty market

sound-4-brands has a great know how towards the beauty industry: sound for beauty

We are happy to meet you and would love to be your personal partner for audio branding, sound branding and acoustic branding.