Acoustic trademarks

Auditory experiences are the acoustic components of successful communication. They generate emotions, which are positively linked with the originator.

In marketing, auditory communication is often neglected. Colors, shapes and materials are carefully coordinated in corporate design. Events are elaborately transformed into imaginative and unique worlds. We give sound the same importance and activate the ear along with the customers 100%. For your message.

Sound creates identity.

Acoustic personalities strengthen the brand and make it emotional, appealing and understandable.

Audio brandings, corporate melodies, campaign sounds and corporate playlists follow invisible guidelines - just as the corporate design. These aspects make for a distinctive sound and give the brand essence another dimension.

Brands in focus

Our approach is unique: the brand is the starting point for the compositions creating an unmistakable identity.

At the center is the brand essence, the philosophy or the campaign, which we plan strategically and place in the limelight acoustically. Brand experts work seamlessly with composers. The result are sounds, which carry and convey the brand message.

sound-4-brands

Versatility is our strength, perfection our claim and sensibility our wildcard.

We operate internationally and are well connected. We are creative and act deliberately. We compose on computers and use concert halls. We work with the New York Symphony, Swiss drummers and deliver German quality. This is how we create unique sounds. The legal aspects are thereby constantly in focus.

We make brands emotional.

AUDIO
BRANDING

We create unique sound identities, the acoustic DNA of a brand, a product, a service or an event. The audio branding is the foundation of all further sounds and the unmistakable symbol of the brand.

CORPORATE
MELODIES

Longer sounds, or loops, which capture the audio branding and are employed in brand communication. We can create melodies in many different styles. Everyone will recognize them.

CAMPAIGN
SOUNDS

Sounds for campaigns or events, which follow the audio branding but still have their own style and character. Soundalikes, a special type of campaign sounds, are composed melodies, which remind the listener of something familiar but still maintain their originality.

CORPORATE
PLAYLISTS

Multiple and varying compositions, which arise from the audio branding and display variety but nevertheless have one thing in common: they evoke the brand. Emotional, acoustic fireworks with a high binding force.

Audio is emotion.

Audiobranding Team

MARKUS
NOTHHAAS

Brands are his passion. Markus is an expert in marketing. Strategic branding and brand management are his business. He developed the symbol-transfer-methodology© which is used by our consultants to effectively convert brand attributes into sound brandings.

SANDRA
OBERMAIER

Beauty is her Business. Sandra rules communication in the beauty and lifestyle market and has an immense network. She collaborates successfully with various international brands and has obtained several awards.

REINHOLD
HOFFMANN

Sound is his life. Reinhold is the virtuoso in our sound studios. He is operating with major musicians and orchestras worldwide. As a producer he used to collaborate a lot with Ralph Siegel. As a composer he has a great reputation for musicals, film music, radio and TV spots.

MUNICH • HAMBURG • LONDON

Within marketing communication sound-4-brands is specialized on auditive communication. Our approach is strictly strategical. We focus on the brand, the firm, the service, the target, the target group. Thereof we develop sound logos, sound signets, music signets, jingles or functional sounds matching the brand, the logo and the firm’s philosophy and can be integrated smoothly and comprehensibly in the firm’s communication.

Strategical creativity is the key to success.

At sound-4-brands brand experts, composers and sound designers create a work unit. Brand consultants concentrate on the brand essence and its message. Modern approaches like the symbol-transfer-methodolgy© developed by sound-4-brands support the understandable transfer of emotional brand values into the world of music. The transition of brand consulting to sound branding at the same time is fluent and without any loss of competence.

Audio branding is the first step: sound logo and music signet.

The sound logo is developed at first: A chord progression, which is established as a fixed part of the brand, compared to the logo in the corporate design. The design of the sound logo defines the whole setting, which developes the tone of the firm and makes it distinctive: stroke, instrumentation, frequences, timing, effects and voices.

The audio branding is the guideline for all further sounds of the brand, the firm, the group, the event or else the campaign.

The corporate melody is derived from the sound logo. This melody stands for the firm’s music, the base for longer sound pieces, songs, jingles, hymns or as well functional sounds.

Functional sounds are derived from musical signets – for specific implementations like telephone queues, ring tones, acoustic signals, multimedial sounds, tones for video manuals or tones of technical interfaces and devices. Our composers can modify the corporate melody - the main piece of sound of the firm - to every conceivable style and without losing the relatedness to the strategy. This way fast and as well slow compositions, rocking, jazzy or lounge versions are emerging. For special events, festivities, press events, presentations, product launches, premieres or workshops issue-specific music can be produced. These compositions would always be related to the brand’s sound base, the firm’s music and the sound logo.

Corporate playlists are a variety of songs, stemming from sound design, sounding differently and yet having something in common: the relatedness to the brand, to the group or to the event.Strategic sound functions everywhere. Audio branding is the strategic base for all further presentations, TV, radio and movie commercials, online movies, you tube and social media. The auditive brand environment becomes catchy and comprehensible.

The sound logo can serve as a base for trade marketing operations:

Sound exposure for points of sale, store sound or store radio or point of sale radio.

We are passionate for sounds and music for beautiful things:

We have a special expertise on beautiful things: beauty, cosmetics, lifestyle, interior and fashion. These are branches requiring a big amount of sensitivity when it gets to emotional communication and acoustic branding or sound branding. This is our world: sound for business

We understand the world of btb and btc

Communication needs to sell though. We are aware of this and therefore make use of the firm’s music - the auditive communication – as additional communication channel for the sense organ ear and the sound logo as an anchor for the brand recognition: sound for beauty

Just contact us

Are you interested in audio branding, sound branding or acoustic branding, just contact us: click on the phone on the landing page and find out what we can do for you.